Das „Social Marketing Kondom”:

Amarelle

AMARELLE is a condom brand that has been known for its social responsibility and its contribution to societal protection since its introduction in 1995 in Germany and Austria, stemming from a collaboration between Condomi and various AIDS help organisation.

The primary goal of AMARELLE is to support the work of AIDS services, specifically the German AIDS Service (www.aidshilfen.de) and the HOPE Foundation (www.hopecapetown.com), through a portion of the proceeds from the sale of their condoms.

The brand distinguishes itself through its commitment to health protection, social well-being, and conscious consumer behavior. Produced in Malaysia, the condoms are targeted at consumers who prioritize social responsibility and wish to make ethical choices with their purchases.

AMARELLE offers effective protection against HIV/AIDS and unintended pregnancies, with products available in various material strengths, and each condom featuring the red ribbon for solidarity with those affected by HIV/AIDS.

By purchasing AMARELLE condoms, consumers not only support their own health but also contribute to the support of AIDS assistance organizations, setting the brand apart through its social commitment and ethical philosophy.