JOYDIVISION, established in 1994 in Germany, embodies over a quarter-century of expertise in developing and producing premium intimate care and sexual wellness products. As a German brand, JOYDIVISION has made a name for itself both nationally and internationally through innovation and quality, with all products being 100% made in Germany. This highlights the brand's age of over 25 years and its deeply rooted tradition in crafting high-quality products.

The main product line of JOYDIVISION includes a wide range of over 250 sexual wellness and intimate care products. Notably, the world's first 100% natural lubricant BIOglide, the popular lubricant brand AQUAglide, and the leader in the market of threadless Soft-Tampons stand out as flagship products.

The philosophy behind JOYDIVISION is driven by the vision to develop innovative, high-quality products that enhance the enjoyment and pleasure of sexuality. Moreover, the brand emphasizes providing products that are health-conscious and environmentally friendly, while also allowing partners to make their assortments more attractive. This vision is complemented by JOYDIVISION's commitment to social and ecological responsibility, including its memberships with AIDSHILFE from UNICEF and TERRE DES HOMMES.

JOYDIVISION's target audience starts at the age of 18 and extends into seniority, making the brand appealing to the new Youngster Generation and the young, sustainable generation. JOYDIVISION reaches out to individuals who value quality, safety, and sustainability.

The advantages and benefits for customers are manifold: JOYDIVISION offers safe, proven, and high-turnover branded products that ensure good sales and satisfied consumers. Direct sourcing from the manufacturer in Germany ensures the highest quality and authenticity. Additionally, JOYDIVISION provides sales and marketing support as well as product advice and training firsthand.

Choosing JOYDIVISION is justified by its longstanding experience, high “Made in Germany” quality standards, sustainable and socially committed company philosophy, and a broad product range that meets the needs of a diverse clientele. Therefore, JOYDIVISION represents a conscious and responsible approach to sexuality and intimacy, making it an ideal choice for the young, environmentally conscious generation. This positions JOYDIVISION as a thoughtful and forward-thinking option for enhancing intimate experiences on the English market.